Staying ahead of your online competition is tough. It goes without saying, that you have to know your competitors. Who are they? What are their strengths and weaknesses. How do they compete against you? How do you compete against them? Do you play to your strengths?......
Technology has democratised how people purchase your goods and services. Most people expect instant gratification and a “now” service within five minutes of making contact with you online. People expect the same kind of immediacy, personalisation and convenience as they do from heavy hitters like......
Before you build your house you must ensure that there is a solid foundation. Without a strong foundation, your building will collapse. The same principle applies to digital marketing. Without a solid digital strategy, your efforts will be directionless and you’ll lurch from one idea......
With all the changes happening in the digital ecosystem, you need to consider what your business will look like in 5 years time and future proof your company for the new digital age. What you think is relevant today may not be applicable in the future.......
One of the best ways to establish deep insights into your target audience is to develop Personas and fully understand the Consumer Journey. Personas are fictional, generalized characters that encompass the various needs, goals, and observed behavior patterns among your real and potential audience. Personas......
The most common approach is to use 4 main types of media channels – Paid, Owned, Earned and Content Marketing. Paid media – Paid or bought media are media where there is investment to pay for visitors, reach or conversions through search, display ad networks. Facebook......
By Dennis Tapfuma Everyone wants to win at SEO. Being on the first page of Google search is the holy grail of the internet and getting it right is key to reaching customers. SEO can be intimidating as it is a moving beast. What worked......