With all the changes happening in the digital ecosystem, you need to consider what your business will look like in 5 years time and future proof your company for the new digital age. What you think is relevant today may not be applicable in the future.
Here are some key digital trends you will need to master to stay ahead of the curve.
1. Optimising the customer experience across your digital channels [e.g web, mobile and social media platform]
2. Data-driven marketing that focuses on the individual
3. Creating compelling content for digital experiences
4. Reaching and understanding your mobile customers
5. Using marketing automation to increase efficiency and yield
6. Multichannel marketing
7. Social marketing
8. Utilising artificial intelligence / bots to drive campaigns and experiences